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August 22, 2001 Coca-Cola Promotion (continued) Christina's
participation in 'It's great to have Christina as an official part of the Coca-Cola family because, not only is she a life-long Coca-Cola drinker, but she fits perfectly with the brand - like Coke, she's genuine and real,' said Jan Hall, senior vice president, Consumer Marketing, Coca-Cola North America. 'Those qualities really showed through in her TV commercial. The story shows just how approachable Christina is, and how much she really enjoys and appreciates her fans.' In the spot, a young man named Teddy who wins the chance to visit Christina's music video set can't seem to keep from passing out each time he encounters the star. When he arrives by limo and she's there to greet him ... when she winks at him during rehearsal ... and when she just checks up on him at the snack table ... each time the excitement is just a bit too overwhelming. In the end, however, he brags, 'I think she might be in love with me.' 'This was a lot of fun to do because I got to do some acting and even a little comedy,' said Christina. 'My fans have seen me on stage -- this gives them a chance to see another side of me.' The 20-year-old stunner wore a sexy lace-up crop-top and laced-up trousers as she was joined by a team of dancers for the LA shoot. The ad was produced in English by Leo Burnett, Chicago, and in Spanish by Lapiz, a division of Leo Burnett USA. The Coca-Cola Summer 2001 promotion marked the return of the company's unique 'pop-top' cans -- real cans with a false lid that pops off when opened to reveal a prize-winning disk. In addition to five $1 million prizes, more than 100 million other cool instant-win prizes were available, including once-in-a-lifetime 'behind the scenes experiences,' such as the backstage pass to Christina's set. People could win by finding a prize-winning message under the cap of specially marked Coca-Cola Classic, Caffeine-Free Coca-Cola Classic, Diet Coke, Caffeine-Free Diet Coke or Sprite bottles, or in can multi-packs by opening a special "pop-top" can and finding a prize-winning disk. The promotion ran through July 31, 2001. --
Entertainment Wire
Read the Entertainment Weekly story |
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'The story shows just how approachable Christina is, and how much she really enjoys and appreciates her fans,' said Jan Hall, senior vice president, Consumer Marketing, Coca-Cola North America. |
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• Christina fan websites and more • Christina's official biography Site reporters include:
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