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September 29 , 2001 Christina's Coca-Cola 2001 Promotion a major success story
Coca-Cola and Christina are turning into a major success story this quarter. The company and the Grammy Award-winning artist have the top stock in the market. Here's a rundown of the top 5 (they go in order of company, celebrity, price of stock, 2001 Estimated Sales, 2001 Estimated P/E Market Value ($mil)): Prices as of September 2001: 1.) Coca-Cola
(nyse: KO) Christina Aguilera 2.) Gillette
(nyse: G) Dave Chappelle 3.) Nike (nyse:
NKE) Tiger Woods 4.) PepsiCo
(nyse: PEP) Britney Spears 5.) Priceline.com
(nasdaq: PCLN) William Shatner
2001 was one lucky summer for Christina's fans. The singing sensation starred in a campaign for Coca-Cola to support its huge summer promotion, which gave fans the chance to win a backstage tour and meet Christina on the set of one of her music videos. The campaign also included: • A television commercial that showed how one fan (Teddy) reacts after winning the chance to hang with Christina. • Radio spots with Christina broadcast on radio stations around the country, that reached more than 126 million listeners • Full-page magazine ads featuring Christina, in large circulation publications such as People, Entertainment Weekly and Rolling Stone. • Point-of-sale displays with a larger-than-life image of Christina, ordered in record numbers by Coca-Cola Bottlers for placement in thousands of retail outlets around the U.S. • Special in-theater ad (different from TV and print) with scenes from her commercial that ran on more than 11,000 movie screens across the country. • Web campaign with Christina as the centerpiece on the promotion's Web site with 'behind the scenes' photos from the making of her commercial, and extensive online advertising that reached more than 714 million Internet users • Nearly 50 million packages of Coca-Cola classic promoting the chance to meet Christina and go behind the scenes on her music video set. |
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'This was a lot of fun to do because I got to do some acting and even a little comedy,' said Christina. 'My fans have seen me on stage - this gives them a chance to see another side of me.' |
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• Christina fan websites and more • Christina's complete biography Site reporters include:
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